Comment on What UBC has learned about doing MOOCs by Rebecca

September 16, 2014 Rebecca

I would love to see the ‘marketing’ benefit of the MOOC included in the cost/benefit analysis. One comment you mention is that the MOOC provided an opportunity to show-case the quality of the UBC online programs. If that is case, I would wonder, over the next 2-3 years, if the MOOC is drawing more people to the UBC online programs? For that matter, does the MOOC also draw more face-to-face students? Are there online programs in the same topic areas?
If the MOOC provides a successful investment from a marketing perspective, then perhaps the investment dollars (or at least a portion of them) should be coming from the marketing budgets and not the distance education budgets.

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